Jun 25

Internet More Profitable than Pay TV

Category: News

Internet Pay TVInternet is taking over traditional media all over the world, including South Africa. In fact, reports show that for major South African media company Naspers, Internet sales have overtaken that of television. And while we cannot exactly claim that Internet TV is killing cable, it might be that Internet in its entirety may very well eventually spell the demise of TV.

With companies like Naspers, which used to be in the business of traditional media such as newspapers making a shift to being Internet providers, it is obvious that the Internet’s profitability will simply force businesses to making the shift in the future. After all, you can’t just ignore a 20% increase in profit like Naspers got for its annual profit.

And yes, we’ll still be watching really great TV series and even funny reality shows on TV, but when it comes to getting instant information about every conceivable topic on earth, from fashion and beauty tips to computer repairs, TV just doesn’t hold a candle over the Internet.

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May 23

New Approach to Internet Security with Shape Security

Shape Security logoSecurity is one of the major issues when it comes to internet use. From privacy concerns to the security of financial transactions when shopping online, all aspects of internet use can be used as a point of attack for cyber criminals. This has lead to numerous web security software developed by experts available for the use of anyone who wants to beef up the security in their computers. The problem though is that as anti-spyware and malware software get better, so are the malware themselves. It is clear that the present day model of fighting malware is not working well enough.

Shape Security, a startup company based in Silicon Valley, has acknowledge this problem and seeks to rectify the situation by developing a new breed of web security product that seeks to “alter the economics of web hacking” by shifting from a defensive stance to attack mode. The “technology doesn’t rely on past signatures, so it uniquely protects against zero-day and other advanced threats.”

Though details about the actual technology has not been released yet, it’s ramifications will be felt all over the world if it does indeed work. And the beauty of it is that we will also be able to focus on just enjoying the web without continuously worrying over security issues.

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May 2

Internet: A Source of Entertainment

Category: Information

Internet has not only grown to benefit those in need of information and knowledge but more to its use, it has been a vital source of entertainment for many. From videos that are easily downloadable, one can enjoy watching television series and even movies at the comfort of their homes. A wide range of songs are available in all genres for musically-inclined users, one can download his or her favorite album in a minute. Books are now as well readily downloadable for one’s leisure and not worry about where to find a book of interest. Different ways of communicating may it be through chatting or video calls are made to give ease to one’s desire of interacting with friends and family members. Definitely, entertainment is its best with the existence of the Internet. Through its usage, accessibility, and availability, the online community will continue to enjoy every feature that is in the first place, made for their consumption and benefit.

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Apr 26

Internet is a need

The Internet is widely used by people of all ages. Its uses vary depending on the need of its million users. Researching definition and translation, downloading needed applications, playing online games, sources of entertainment, information dissemination, and business-related activities are just some of the common uses of the Internet. The flexibility of its use led to no other than developing its functions and widening its reach to further give quality services. Internet’s existence may have started from scratch and it may still undergo certain changes and developments but as it paves way for a use that matters, Internet will then be considered to be more than just a want but a need of almost everyone. It is a need simply because learning is made easier through it, opinions are well exposed through its programs, and people are better informed through its existence. Imagine how hard life would be if Internet didn’t arise.

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Apr 26

Advertisement through online dissemination

Category: Information

Advertising products, campaigning, and commercials are just some of the common forms and ways that the online world exhibits to its users to disseminate needed information. Those people that are into business are the ones that seem to take most advantage of the reach of the online community. Through posts, blogs, videos, and even group messages, users are presented with numerous varying products and services that are made for their consumption. Advertising through online dissemination is one technique that appears to work almost all the time. The increase in people getting more inclined with the usage and convenience of the Internet will also pave way for the rise of businesses and even those into selling since more people are informed of what they have to offer. All that is really needed to successfully capture the interest of the viewers are creativity and uniqueness of every offer presented.

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Apr 26

Online Business

Category: Business

Majority of the people today are active users of the internet. The increase in users of the Internet made it possible for people to take advantage of this in business. Look at some of the more popular online businesses today which vary from the search engine of Google and the social networking of Facebook. These are just two examples of what one can do with the right idea in the online world. They started with an idea and expanded it into the business it is today. This is possible for anyone with courage to start and the right idea to succeed in the online world. Starting a business online is perfect for starting entrepreneurs since it is accessible through the comfort of your home. It is high time for people to start taking an idea and applying it to the online world since this caters to a large chunk of the modern person.

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Apr 24

Akamai’s State of the Internet Report Available Online

Category: News

state of the internet reportAkamai’s 2012 State of the Internet report is out, giving us the latest figures on “attack traffic, connection speeds, Internet penetration, broadband adoption, and mobile [internet] usage, as well as trends seen in this data over time.” The report uses data from Akamai’s global server network.

You can view the full report, a summary, and even a visualization of the report’s key findings on Akamai’s State of the Internet page. While figures are available in table format, the beauty of seeing it as a map visualization is that it makes it easier to understand the findings in terms of regions, such as the biggest block of light colored areas (fastest connection speeds) being in Europe and North America, this despite the countries with the fastest speeds located in Asia. Africa is also still the region with the slowest connection speeds with South America and the Middle East also lagging behind.

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Mar 26

Advertising Your Business Online

internetYou may know the fundamentals of advertising your business the traditional way, or you may even be an expert at it, but how well versed are you with online advertising?

In this Internet era, businesses that do not tap into the Internet as a channel to get the word out about their products and services are definitely missing out on a huge market. After all, even though people still do watch television and get to see billboards as they walk to work, the amount of time spent on the computer is growing significantly higher than the amount spent doing the other two. More importantly, there are plenty of internet advertising strategies that are a lot cheaper to implement than all out traditional marketing campaigns.

Online advertising also works very well since ads are often sent to niche markets. Targeted ads is a buzzword in internet marketing and does not require extra effort since search engines and niche sites have already done the hard work of identifying your target market for you. This means that if you are a beauty retailer, you won’t be wasting money showing ads of skin moisturizers to everyone, but specifically to women of a certain age range. Now, that IS the way to advertise your business.

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Mar 20

Fundamentals on How to Advertise your Business

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If you’re planning to start business online then you should always take note about your relationship with the people around you because they are your possible costumers. It is better to start a business if you are recognized and it is also much better if you have initially built a relationship with your target market. In this way they will start recommending you to other people. Being advertised by the word of mouth is a good strategy and free.

If you have a budget then you can advertise your business through magazines, newspapers, billboards and most importantly through the internet. However, advertising is not free. Other business minded people also make use of famous speakers to help promote their business. For example if your market are students then introduce your products and services in a Thai school or Thai classes by an enthusiastic speaker.

These are only simple options on how to advertise your business. You can make your advertisement personalized through relationships or you can advertise it through modern technology. Always remember that in starting a business you have to be patient before earning and when talking to clients to help you be known as a reliable company.

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Jan 18

Internet Shopping and Security

mastercard-prepaidOnline shopping, especially mobile shopping, is a growing trend with millions being made by businesses each day. Instead of going out to buy wants and needs these days, more and more people are opting to just go online and buy everything from games for their mobile devices to Christmas gifts and skin care products. This makes sense, after all shopping on the Internet is more convenient.

When it comes to online shopping though, you have to exercise caution and take the proper steps to ensure security. You can be sure that online businesses are doing their best to keep their websites secure, but you also need to do your job.

Some of the things you can do to make your online transactions safer include:

Shop only on encrypted sites. Look for HTTPS sites instead of HTTP because the extra S makes all the difference in terms of security.
Use prepaid debit cards. Do not use your regular savings account that has debit card features because you don’t want anyone to be able to tap into your savings. Credit cards are ok, but prepaid debit cards are even better because in case someone hacks into your account, the amount they can spend will be even more limited.
Install and update your malware and spyware software regularly. This one we all know about, so how come so many still ignore this simple security measure?

Image via MasterCard

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